ARNM partners with First Lake Solutions for government relations support

By Alyson Pile posted 05-09-2022 11:15

ARNM has reunited with Rob LeForte, Founder of First Lake Solutions, to support the organization’s advocacy efforts. Rob first worked with ARNM when he worked for Impact Public Affairs, where he served as vice president. Over the course of the pandemic, Rob decided it was time to move on from the traditional model of government relations firms to offer a new kind of personalized support from senior executives. His independent practice, First Lake Solutions, works with multiple clients at the federal and provincial levels to provide high-quality, adaptable lobbying work remotely, which leads to nimble response and lower prices for clients. For ARNM, he looks forward to developing a policy workshop that helps the organization prioritize new solutions for the Manitoba government over the long term. At the same time, he will deliver daily support on important initiatives like the advancement of recognition for internationally educated nurses, promotion of the RPN designation, and the ongoing need to improve the quality of practice environments and mental health supports for nurses.

Rob has been lobbying since 2009, when he began his career in Nova Scotia. Following a move to Ottawa, he led human resources and education reforms for the Canadian Alliance of Student Associations, where he helped secure over $500 million in federal financial aid investments. After receiving his Master’s in Political Management from the Clayton H. Riddell Program at Carleton University, he spent time with the Federation of Canadian Municipalities (FCM). There he worked with some of Canada’s best lobbyists and learned important strategies and tactics related to advancing issues like public transit, housing, policing, and social determinants of health. Following his time with FCM, he worked for seven years with Impact Public Affairs, where he became vice president and went on to a consulting role with Summa Strategies before starting his own business. In 2016 he co-founded Push Politics which continues as a partnership with the Canadian Society of Association Executives under the banner “CSAE Digital Advocacy.” In his spare time, Rob enjoys listening to podcasts about history, business, philosophy, and current events. He also spends his downtime trying out new recipes and watching cooking shows.

Rob looks forward to working with ARNM to advance recognition of the nursing profession across government and promote nurses’ role to the public.